03/31/26 06:57:00
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03/31 18:55 CDT Men's NCAA tournament averaging 10.3 million viewers, its
most-watched since 1993
Men's NCAA tournament averaging 10.3 million viewers, its most-watched since
1993
NEW YORK (AP) --- The men's NCAA tournament is averaging 10.3 million viewers
through the Elite Eight, according to Nielsen. That is the tournament's best
audience since 1993 and a 9% increase over last year.
UConn's last-second 73-72 victory over Duke in the East Region final averaged
13.4 million on CBS. The audience peaked at 18.9 million when Braylon Mullins
sank a desperation 3-pointer with 0.4 seconds left.
Friday's early window with Duke-St.John's on CBS and Michigan-Alabama on
TBS/truTV averaged 14.2 million, the most-watched Friday regional early window
since 1992.
The Final Four and title game will be on TBS, TNT and truTV.
The women's NCAA tournament on ESPN's networks and ABC is averaging 789,000
viewers through Saturday's Sweet 16 games. That is a 1% decrease from last year.
Ratings for Sunday and Monday's regional finals are expected to be available on
Wednesday.
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AP March Madness bracket: https://apnews.com/hub/ncaa-mens-bracket and
coverage: https://apnews.com/hub/march-madness
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