10/20/2026 05:35:00
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10/20 17:33 CDT Brewers promised a ticket to any future game for $1,000. Some
fans unhappy with World Series seats
Brewers promised a ticket to any future game for $1,000. Some fans unhappy with
World Series seats
By STEVE MEGARGEE
AP Sports Writer
MILWAUKEE (AP) --- The Milwaukee Brewers ran a promotion over a decade ago
offering fans a "Timeless Ticket" granting them admission to any game in the
future if they paid $1,000.
Now that the Brewers are in the World Series for the first time since 1982,
fans who took that deal are eager to redeem those tickets they bought in 2015.
That has led to some complications.
Brewers president of business operations Rick Schlesinger said Tuesday that
several hundred fans had indicated they wanted to redeem their Timeless Tickets
for a World Series game. Schlesinger acknowledged that "we subsequently erred
in our internal communications on the logistics of fulfilling the requests."
"While we were able to accommodate all with seats, we received feedback from
some that they were unhappy with their seat locations," Schlesinger said.
"Clearly, even with extraordinary limitations on available seats, we did not
live up to the spirit of the program, and we have been working through a
resolution."
Danny Fochesato of Milwaukee bought a Timeless Ticket on his 27th birthday,
planning all along to redeem it whenever the Brewers reached the World Series.
The promotion enabled a Timeless Ticket holder to redeem that ticket and become
eligible to buy three additional tickets to that game for the full retail
price. The offer said the tickets "may be redeemed for the best available seat
locations, subject to ticket availability at the time of redemption."
"Back in 2015, that was a big selling point from the sales people about this,"
Fochesato said. "They really touted, ?Hey, this is going to be the best
available seats. You're getting the priority just behind season ticket holders.
Anything the season ticket holders don't have, you'll have dibs at it for the
World Series.' That's kind of the story they sold."
That would have worked out fine when Fochesato tried redeeming his Timeless
Ticket for a potential World Series game in 2018, when the Brewers reached the
NL Championship Series.
Fochesato said he got four tickets in the 100 level behind home plate that he
could have used if the Brewers had made the World Series that year, when they
ended up losing to the Los Angeles Dodgers in Game 7 of the NLCS.
This time, he wasn't as fortunate.
"We had a form, and it only had 400-level or standing-room options," Fochesato
said. "We couldn't even know what game we had. We just had to put a preference
of which ones we wanted, and then we had to submit the form and just sit and
wait for them what we got. I immediately was like, ?No, that's bogus.'"
Fochesato said he bargained his way to three 400-level seats for Saturday's
Game 2 with the Tampa Bay Rays and one lower-level seat in the right-field
corner for Friday's Game 1.
He said he was in line for the public sale of tickets and saw better seats were
available than those that were offered to him under the Timeless Ticket program.
The Brewers are trying to make amends.
Schlesinger said any Timeless Ticket holder who applied for World Series
tickets before the deadline will now get to keep those World Series tickets
while also being able to retain their Timeless Ticket to redeem for another
game in any future season.
"We regret our mistake and look forward to welcoming them to American Family
Field for their World Series experience," Schlesinger said.
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